exactly what you need!
Robert Johansson and Better Radio Programming is a music programming consultant with success stories from a wide range of formats on 4 continents. Better Radio Programming specializes in helping Radio, TV and other music content providers optimize and create programming strategies. We also provide music programming and music scheduling software consultation
We work with all major brands of music scheduling software such as RCS Selector®, GSelector®, MusicMaster® and PowerGold®.
rcsworks.com The home of Selector Linker MasterControl GSelector
a-ware.com MusicMaster Scheduling
powergold.com/ Powergold music scheduling
Specialties:
Analyze, design, optimize and train.
Implementation of results from perceptual studies and music research into daily programming. ¨ Focus on the basics, not just the function keys and create customized solutions with an individual approach to perfectly match each format, market and strategy.
More about that
artist separation strategy
What is your artist separation strategy?
Do you separate all artists the same? Which artist are most expected on your station and what kind of artists is more felt as ”spice”?
A very good tool in Selector, MusicMaster and Powergold is the possibility to set individual separations for each artist.
Commonly a smaller number of core artists should get a shorter separation than the general setting and then individually selected artists can get longer.
Too long artist separation is a very common cause of getting log jams and poor exposure in some categories.
Contact us for a confidental discussion about what we can do to improve your Selector, GSelector, MusicMaster or PowerGold database
non music elements
How do you schedule your non music elements?
A good and clear strategy when planning on how to schedule non music elements can both save time and make you communicate your key messages optimally.
Some questions to consider:
How many messages do you communicate at the same time?
When is the message relevant to your audience? And do you have special versions so you can increase exposure closer to the event?
Do you start the campaign early enough in order to create awareness?
What is your plan to back sell what you did?
Do you schedule your music promos in front of your most important songs?
Contact us for a confidental discussion about what we can do to improve your Selector, GSelector, MusicMaster or PowerGold database
new strategy old settings is a NO NO
New strategy, new songs and old settings in RCS (or other scheduling system) is usually a big NO NO.
I looked at a former client's database who spent big money on research but not on implementing it properly. Just changing categories and clocks is not enough.
It used to work well for the old strategy, now we see poor natural turnover, parameters who work against the new strategy and some secondary songs getting more airplay than the powers. Fixing the daily log will demand for much more manual editing.
I hope your database is working better.
Contact us for a confidental discussion about what we can do to improve your Selector, GSelector, MusicMaster or PowerGold database
Music scheduling tip of the week “The 15-minute rule”
In any given 15 minute period, is your station’s positioning statement regarding the music holding up?
The audience should be getting a true feel of all the various music genres and eras being represented in this 15 to 20 minute segment.
If, for example, in one 15 minute segment, you have a Power Current, a Recurrent, a 90’s, and a Secondary Recurrent on a station that says it plays the “best of the 80’s 90’s and today”---you’re presenting a different product than your marketing.
The 15-minute rule also applies to tempo, , sound, mood and artist/type clumping
Contact us for a confidental discussion about what we can do to improve your Selector, GSelector, MusicMaster or PowerGold database
Music programming tip of the week “Music Monitor”
When did you last analyze your competition? (not just sample them)
A 4 hour snap-shot during prime time is a great tool to check what your competition is doing. I suggest putting name of artist, title, soundcode, era, tempo in an Excel sheet and calculate averages and spread. I also suggest marking if the song is played by you.
Keep track on the results and remake the monitor if you see very big changes compared to last monitor. A good rule of thumb is to conduct a monitor once ever 4 to 6 months and / or if the competition is doing a major change.
The result might be very different from your perception of them.
Contact us for a confidental discussion about what we can do to improve your Selector, GSelector, MusicMaster or PowerGold database
Music scheduling tip of the week
What is your soundcode strategy?
When did you check your music codes last time? Are the codes set by different people and did they have the same strategy in mind? Alternatively, do you play songs which are considered as more mainstream today than when you added them?
I recommend my clients to recheck codes every 6-9 months
A good use of soundcodes is to separate similar sounds from each other and block others from playing back to back
Contact us for a confidental discussion about what we can do to improve your Selector, GSelector, MusicMaster or PowerGold database
GSelector Version 3.14.1 Now Available!
I have been using it for some weeks and have found some great improvements, especially regarding control of very tight rotations at CHR stations.
New features I like :
New spread goal options can help you getting better control of exposure in categories with multiple songs by one artist.
You can share schedules with other stations with data exchange
Slotted by daypart can secure perfect rotations for CHR stations using heavy dayparting in their power and secondary categories
You can use decide if a spread goal shall be radial, linear or both.
Reverse scheduling can help stations which better rotations and separations next to pre scheduled shows like a chart
My first clients will for sure update this week.
Contact us for a confidental discussion about what we can do to improve your Selector, GSelector, MusicMaster or PowerGold database
Better Radio Programming will attend Radiodays Europe
Better Radio Programming will attend the Radiodays Europe conference March 18-19 Copenhagen: Radiodays Europe site
If you\re attending and like to meet. Please let me know
GSelector Version 3.13 Now Available!
New features I like :
Multi Link Changer. Now it's easy to modify one or more attributes for a group of links.
Additional Linker Attributes: Now you have the same attributes for links as presently available for songs.
Multi Station Tab for Multi Song Changer: It will become even easier to create new stations
Mediabase integration.
I will upgrade the first one of my client's databases to 3.13 this week.
GSelector 3.12 SR1 released
Some of the new features are the Audio Analysis feature. Now it also supports MP2, MP3 and WMA.
I love the new Multiple Database Access function.
We can now use drag and drop when creating and editing clocks.
Another feature which will make the software even more powerful is the option to use search depth to further control the output pf the library.
Perennial Future Moves + Start / Stop Date and Time for Songs is also new next to a long list of bug fixes.
I will upgrade one of my client's databases to 3.12 tomorrow.
music scheduling tip of the week
Focus on these 3 Key Elements: “Strength”,” Sound” &” Variety”. Strength is #1.
Resist the temptation using all rules and settings available. Rethink - Which ones are really important for you strategy.
-- We help clients evaluate their inventory and classify the songs to best match the desired strategy.
Contact us for a confidental discussion about what we can do to improve your Selector, GSelector, MusicMaster or PowerGold database
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Linkedin profile
Robert Johansson music scheduling expert.
Better Radio Programming is also on Facebook
some sites from friends and colleagues
Music Scheduling Software I use
GSelector
Selector SQL
Linker SQL
Selector V12 (Dos)
MusicMaster
Powergold
Music 1
Whatever software you prefer,
Better Radio Programming will help you with customized solutions.
National and International media and broadcasting sites
allaccess.com All Access Music Group
onair.nu A Swedish site for radio people
radionytt.se International and Swedish news about media
radionyt.com Danish news about radio
radioszene.de German magazine for radio
exchange4media.com Indian media news
Companies delivering music to me
Newmusicserver.com Digital distribution of music to broadcasters.
Play MPE Secure media delivery to broadcasters
Companies researching the broadcast industry
p-m-w.com Pinnacle Media Worldwide
colemanresearch.com Coleman Insigths - Music Insights Branding
radiointeligence.com Radio Inteligence
broadcastarchitecture.com Broadcast Architecture
mediabase.com Media Base
unitedradio.co.uk United Radio Consultants
minradio.se MinRadio: A collection of music only stations on the web
Q.
Does Better Radio Programming provide a music log service?
How does Better Radio Programming work with clients?
What do you think is the most important thing when designing a clock in the music scheduling software?
We are extremely happy with the results after working with Robert. We are constantly receiving positive feedback from our audience as well as advertisers. We strongly recommend Robert
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