exactly what you need!

Robert Johansson and Better Radio Programming is a music programming consultant with success stories from a wide range of formats on 4 continents. Better Radio Programming specializes in helping Radio, TV and other music content providers optimize and create programming strategies. We also provide music programming and music scheduling software consultation

We work with all major brands of music scheduling software such as RCS Selector®, GSelector®, MusicMaster® and PowerGold®.

rcsworks.com The home of Selector Linker MasterControl GSelector
a-ware.com MusicMaster Scheduling
powergold.com/ Powergold music scheduling

Specialties:
Analyze, design, optimize and train.
Implementation of results from perceptual studies and music research into daily programming. ¨ Focus on the basics, not just the function keys and create customized solutions with an individual approach to perfectly match each format, market and strategy.

Robert has a long history in radio since the late 80’s. He designed and served as Program Director of Stockholm’s first oldies station Vinyl 107. He was Head of Music Programming at National Hot AC Mix Megapol. Since the late 90’s he has adviced clients with their music programming and specializes in implementing music research and optimizing music scheduling software.

Robert has more than 20 years experience working in radio and provides consultancy for all major music scheduling software systems like Selector®, PowerGold® and MusicMaster®. He has more than 17 years experience with RCS® Selector®, Linker® and MasterControl®.

Better radio Programming works with each station on an individual basis based on the market needs and desires. We find out what is important for you and what your goals are. We don’t approach any projects with an "everything fits all” plan.

Better Radio Programming clients include dozens of public and private radio stations on 4 continents. Plus, we provide solutions for TV stations, mobile and online operators in Europe. We have worked with Hot AC, Soft AC, CHR, Oldies, Rock, Urban, Dance, Hip Hop, Rhythmic oldies, MOViN and local formats in some markets.

Better Radio's Robert Johansson is also a Partner at United Radio, the successful international radio support network. United Radio brings together radio's leading specialists and provides support in all areas, including project management, launches, programming, training, special projects, and re-structuring. www.unitedradio.co.uk