artist separation strategy


What is your artist separation strategy?
Do you separate all artists the same? Which artist are most expected on your station and what kind of artists is more felt as ”spice”?

A very good tool in Selector, MusicMaster and Powergold is the possibility to set individual separations for each artist.

Commonly a smaller number of core artists should get a shorter separation than the general setting and then individually selected artists can get longer.

Too long artist separation is a very common cause of getting log jams and poor exposure in some categories.

Contact us for a confidental discussion about what we can do to improve your Selector, GSelector, MusicMaster or PowerGold database

www.betterradio.se/contac

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Robert helped some of our clients to implement their music strategies. He is fast, analytical and knows all the tricks you can use, so that the local music directors highly appreciated his input

John Mönninghoff, President, Coleman Insights Europe Music Trends Branding

http://www.colemaninsights.com