Music programming tip of the week “Music Monitor”
When did you last analyze your competition? (not just sample them)
A 4 hour snap-shot during prime time is a great tool to check what your competition is doing. I suggest putting name of artist, title, soundcode, era, tempo in an Excel sheet and calculate averages and spread. I also suggest marking if the song is played by you.
Keep track on the results and remake the monitor if you see very big changes compared to last monitor. A good rule of thumb is to conduct a monitor once ever 4 to 6 months and / or if the competition is doing a major change.
The result might be very different from your perception of them.
Contact us for a confidental discussion about what we can do to improve your Selector, GSelector, MusicMaster or PowerGold database
Q.Which software is Better Radio Programming working with?
Does Better Radio Programming provide a music scheduling log service?
How does Better Radio Programming work with clients?
Robert helped some of our clients to implement their music strategies. He is fast, analytical and knows all the tricks you can use, so that the local music directors highly appreciated his input
John Mönninghoff, President, Coleman Insights Europe Music Trends Branding