Music scheduling tip of the week “The 15-minute rule”
In any given 15 minute period, is your station’s positioning statement regarding the music holding up?
The audience should be getting a true feel of all the various music genres and eras being represented in this 15 to 20 minute segment.
If, for example, in one 15 minute segment, you have a Power Current, a Recurrent, a 90’s, and a Secondary Recurrent on a station that says it plays the “best of the 80’s 90’s and today”---you’re presenting a different product than your marketing.
The 15-minute rule also applies to tempo, , sound, mood and artist/type clumping
Contact us for a confidental discussion about what we can do to improve your Selector, GSelector, MusicMaster or PowerGold database
Q.Which software is Better Radio Programming working with?
Does Better Radio Programming provide a music scheduling log service?
How does Better Radio Programming work with clients?
Robert helped some of our clients to implement their music strategies. He is fast, analytical and knows all the tricks you can use, so that the local music directors highly appreciated his input
John Mönninghoff, President, Coleman Insights Europe Music Trends Branding