new strategy old settings is a NO NO
New strategy, new songs and old settings in RCS (or other scheduling system) is usually a big NO NO.
I looked at a former client's database who spent big money on research but not on implementing it properly. Just changing categories and clocks is not enough.
It used to work well for the old strategy, now we see poor natural turnover, parameters who work against the new strategy and some secondary songs getting more airplay than the powers. Fixing the daily log will demand for much more manual editing.
I hope your database is working better.
Contact us for a confidental discussion about what we can do to improve your Selector, GSelector, MusicMaster or PowerGold database
Q.Which software is Better Radio Programming working with?
Does Better Radio Programming provide a music scheduling log service?
How does Better Radio Programming work with clients?
Robert helped some of our clients to implement their music strategies. He is fast, analytical and knows all the tricks you can use, so that the local music directors highly appreciated his input
John Mönninghoff, President, Coleman Insights Europe Music Trends Branding