Posted on August 9th, 2018
A good help when reviewing music logs are tempo graphs and color codes for sound codes. https://www.betterradio.se/musiclog.html
Posted on January 12th, 2018
What is worse? The problem or the fact that the station is unaware of the problem?
Yes, the A-songs rotate and expose well. But what about the rest?
Much must be improved in this stay current category.
#relevant #rules #category #size.
Posted on August 29th, 2017
How many people work with the music codes at your station? And are they coded with your station in mind? The other day, I reviewed an AC station where many song parameters come from the company CHR station. What’s mainstream at CHR, are frequently not on the AC, and definitely not for this station
Posted on August 12th, 2017
A full day snap-shot during prime time hours is a great tool to check what your competition is doing. I suggest putting the name of artist, title, sound code, era, tempo in an Excel sheet and calculate averages as well as exposure. I also recommend marking whether the song play by us.
The result might be very different from your perception of them.
Keep track on the results and remake the monitor if you see vast changes compared to the last monitor. A good rule of thumb is to conduct a monitor once every 4 to 6 months and/or if the competition is doing a significant change. But it is important to remember that in our busy days sampling some songs or just looking at the adds or most played songs get the real feel of what the compettition is doing.
The other week, the results in a client monitor of the competition showed a significant move in both era and tempo towards us.
Posted on July 4th, 2017
Music scheduling tip of the week
What is your soundcode strategy?
When did you check your music codes last time? Are the codes set by different people and did they have the same strategy in mind? Alternatively, do you play songs which are considered as more mainstream today than when you added them? I recommend my clients to recheck codes every 6-9 months. A good use of soundcodes is to separate similar sounds from each other and block others from playing back to back.
Contact us for a confidental discussion about what we can do to improve your Selector, GSelector, MusicMaster or PowerGold database betterradio.se/contact
Posted on June 13th, 2017
Different song exposure
How well are your songs exposed?
The other day, I reviewed a database, where some songs in the same category, was exposed much more, and some much less than expected. They apparently never check more than the exposure of the A and N category. And this output was not what they expected. I hope your output looks better.