When did you last analyze your competition? (not just sample them)

Posted on August 12th, 2017

A full day snap-shot during prime time hours is a great tool to check what your competition is doing. I suggest putting the name of artist, title, sound code, era, tempo in an Excel sheet and calculate averages as well as exposure. I also recommend marking whether the song play by us.

The result might be very different from your perception of them.

Keep track on the results and remake the monitor if you see vast changes compared to the last monitor. A good rule of thumb is to conduct a monitor once every 4 to 6 months and/or if the competition is doing a significant change. But it is important to remember that in our busy days sampling some songs or just looking at the adds or most played songs get the real feel of what the compettition is doing.

The other week, the results in a client monitor of the competition showed a significant move in both era and tempo towards us.